Drag the sun left for night and right for daylight, or use the arrow keys. It is a scale of light, not a reading of your business.
Independent by design
One company. Four ways to build what’s next.
A founder-led business spanning client delivery, practical education, software and product partnerships.
Explore the four divisionsWork with LUXD
This is a scale of light, from Dim to Daylight. It is not a reading of your business. Get your Lux Score for a reading of your own.
We do partnerships, not projects.
LUXD LTD is the British company founded and led by William Blake. He does the design, leads each engagement and is the person you talk to.
Client work informs the learning. Learning informs the tools. Each division gives an idea a different route forward.
Meet the founder- lux noun
- The SI unit of illuminance. One lux is one lumen of light falling on one square metre.
Four divisions. One LUXD.
From a first conversation to a working product. Choose the route that fits what you need.
Client delivery
LUXD Design
Ideas made useful.
Digital products, websites and design systems. LUXD Studio works with organisations; LUXD Local works with small businesses.
Practical education
LUXD Academy
Learn by doing.
AI for business3 lessons, an exercise and 4 templates
Samples available. The full programme is in development.
Practical lessons, exercises and templates. Start with AI for business and try a workflow on a task you know.
Tools and software
LUXD Products
Tools for clearer work.
LUXD MethodProject and sprint platform
Try the conceptIn development. A product direction is being explored. LUXD Method is at this stage. There is an interactive concept with fictional data. A working alpha has not been released.
In alpha. Reserved for a working product that people can use and test. LUXD Method has not reached this stage.
Released. Reserved for a product with a supported public release. No LUXD Products release is being announced.
Software shaped by the work of designing and building. First in development: LUXD Method, a project and sprint platform.
Product partnerships
LUXD Ventures
A partnership starts with fit.
Who it is for
- You can explain the problem
- You can share what you have tested
- You will take part in product decisions
- Start with the problemWho it is for, what you have learned and where you need help.
- Explore the fitThe idea, the evidence and what each side could contribute. No commitment.
- Agree the proposalScope, who does what, who owns the work and the terms go into a written proposal before work starts.
- Build and reviewAgreed milestones decide whether to continue, change direction or stop.
An early-stage offering for founders exploring a digital product. Start with the problem, test the assumptions and agree how a partnership could work.
Selected work, in full on luxd.design.
Four clients since LUXD began. Each case shows the problem, what William did and what changed.
A school selling courses while its own admin was timing out, stabilised one or two changes at a time over three weeks. Two of William's own mistakes were caught by the same checks and owned in writing.
23 August to 11 September 2026
Three Card Solutions installs signage, cabling, foundations and kiosks for multi-site operators. Enquiries arrived in any shape, and with sites sometimes several states away, a slightly wrong job order could sink the visit.
September to October 2026
A regulated sole-director business needed a site that names its company number, ICO registration and redress-scheme membership on every page and survives being checked.
13 to 24 September 2026
A speaker and ADHD peer mentor whose homemade Wix site had grown a page at a time, rebuilt as sixteen pages that tell one story. Launched on 28 September 2026, so there are no traffic figures yet.
Launched 28 September 2026
In development
LUXD Method.
Keep the work in view.
A proposed platform for projects, design sprints and recurring reviews of digital products and design systems. A place to connect the plan, the evidence and the next action.
LUXD Method
Concept with demo dataExample project, research
Service booking concept
Help a visitor choose and book the right service.
Sample reading
5.7 / 10
Lamplit +1.7 since week 1
Where the work starts
Experience
4 / 10 · lowest of six areas
Sprint progress
0 of 4 actions
Velocity
0 done this week
Actions done per week: 1, 2, 2, 0.
Score history
Fictional readings
Six areas, now
Tick marks the first reading
- ProblemStarts here66 out of 10, from 5 in week 1.
- CustomersStarts here66 out of 10, from 4 in week 1.
- ExperienceStarts here44 out of 10, from 2 in week 1. The lowest area: where the work starts.
- MarketStarts here66 out of 10, from 4 in week 1.
- MoneyStarts here66 out of 10, from 5 in week 1.
- OwnerStarts here66 out of 10, from 4 in week 1.
Weekly assessment timeline
Example weeks
- Week 1Baseline4.0
- Week 2Review4.7
- Week 3Re-read5.2
- Week 4Latest5.7
Example recommendation
Test the booking steps with people who have not seen the concept. Record where they hesitate before changing the flow.
Written demonstration content. No analysis is running.
Try the example checklist. Sprint progress and velocity follow your ticks. Changes reset on reload or when you switch projects.
0 of 4 demonstration actions marked done.
These are fictional readings, not results from a business or an assessment.
| Reading | Sample score | Change | Band | Evidence |
|---|---|---|---|---|
| Week 1 | 4.0 / 10 | Baseline | Lamplit | Fictional example |
| Week 2 | 4.7 / 10 | +0.7 | Lamplit | Fictional example |
| Week 3 | 5.2 / 10 | +0.5 | Lamplit | Fictional example |
| Week 4 | 5.7 / 10 | +0.5 | Lamplit | Fictional example |
Demonstration data only. Nothing is saved, scored or automated.
Make room
for learning.
LUXD Academy makes learning practical. The first programme explores AI for business through sample lessons, exercises and templates you can try today.
Future subjects under consideration include AI search visibility, answer engine optimisation (AEO), digital design and business technology. Dates and availability are not yet set.
Why LUXD exists.
Bespoke design work is usually priced only after weeks of discovery, before anyone knows whether the work is worth having. That filters out the small businesses that needed it most, and it leaves enterprise teams guessing what a project will involve.
LUXD sells a defined outcome instead. Small businesses get a website at a fixed price, with a monthly service from launch. Product teams get a contract, a retainer or a scoped sprint, with a written scope within two working days of the first call.
What makes the work different
Reduce ambiguity first
Many stuck projects are unclear before they are badly designed. LUXD names the one thing that has to become clear, with a number, a deadline and the people it affects, before anything is drawn. The Lux Score is how that starts.
Make the decision easier
Work is shown in a form a team can decide on: a tested prototype, a plain recommendation, a scope with edges. The aim is a decision, not a deck.
Build it so you can own it
Systems and sites are handed over in a state your team can run and change without LUXD. That is the point of a design system, and of a monthly service that says what it covers.
Good at something LUXD needs?
Three partner roles are open: a CTO and full-stack engineer, a cybersecurity and pen-testing lead, and a growth, sales and marketing partner.
William looks at what you can do, not where you have been.
See the open rolesStart with
a conversation.
Tell William what you are building, what needs to change and where you need help.